Server-side Tracking For Business Dummies

Last Friday I had a deep and fascinating discussion with 2 Product Managers regarding data collection and analytics in a world of privacy. The issue arises is that privacy concerns, pixel blockers are choking user data analytics, without which, great products cannot be built. People are talking about a solution; some are building alternatives. What shall product people do exactly?

In a world of agility, it’s safer to say “we are just trying” than “do this you’ll succeed”. In that sense, let me break the big issue down and start from here: Pixel based